{"id":381,"date":"2021-06-10T10:21:49","date_gmt":"2021-06-10T10:21:49","guid":{"rendered":"https:\/\/demoapus.com\/ogami\/2019\/01\/23\/the-personality-trait-that-makes-copy-2\/"},"modified":"2021-06-11T13:09:02","modified_gmt":"2021-06-11T13:09:02","slug":"agricultura_e_internet","status":"publish","type":"post","link":"https:\/\/tienda.frutasenguid.com\/?p=381","title":{"rendered":"La agricultura e internet"},"content":{"rendered":"\t\t
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La gran mayor\u00eda de sectores han sufrido en mayor o menor medida una transformaci\u00f3n digital enfocada a la presencia online y a generar ventas de una nueva forma mucho m\u00e1s econ\u00f3mica y eficiente. Sin embargo, el sector agr\u00edcola ha ido perdiendo margen de beneficio con el paso del tiempo, ya sea por las grandes cadenas de supermercados o la importaci\u00f3n de frutas y verduras mucho m\u00e1s baratas. De esta manera, cada vez son m\u00e1s los agricultores y productores de este tipo de alimentos que se aventuran a promocionar sus vegetales a trav\u00e9s de un comercio electr\u00f3nico.<\/p>\n\n

\n

\u201c En el futuro, en lugar de comprar pl\u00e1tanos en una fruter\u00eda, usted podr\u00eda ir y recogerlos de un \u00e1rbol en una selva virtual.” _ Yasuhiro Fukushima.<\/em><\/p>\n<\/blockquote>\n\n

Las nuevas tendencias<\/h3>\n\n

Como acabamos de comentar, el margen comercial para este colectivo se ha ido reduciendo con el paso de los a\u00f1os llegando incluso a perder dinero por cada kilogramo que venden. Este hecho ha propiciado multitud de manifestaciones en todo el territorio nacional con el objetivo de concienciar y visibilizar esta situaci\u00f3n. Pero no todo son malas noticias y es que, las ventas por internet (de cualquier sector) han ido incrementando estos \u00faltimos a\u00f1os consolidando sus cifras gracias a una pandemia mundial, acostumbrando m\u00e1s si cabe a la sociedad a las transacciones online.<\/p>\n\n

\"\"\n
Javier Enguid, m\u00e1ximo responsable de Frutas Enguid labrando en Mar\u00eda de Huerva.<\/figcaption>\n<\/figure>\n\n

De esta manera, surge una nueva oportunidad a todos los empresarios agr\u00edcolas y ganaderos, ofreciendo una venta directa al consumidor final sin tener que pasar por esos intermediarios que acaparan todo el margen de beneficio. Esta nueva situaci\u00f3n favorece a todos los agentes implicados: al productor, ya que le permite obtener un margen mucho mayor; y al consumidor teniendo acceso a productos de mucha mejor calidad y habitualmente a un precio igual o inferior al de las grandes superficies.<\/p>\n\n

La venta online por parte de los productores es beneficiosa para el sector primario en general pues incrementa la facturaci\u00f3n total permitiendo la aparici\u00f3n de nuevos agricultores y el crecimiento de aquellos que llevan tiempo dedic\u00e1ndose a trabajar sus tierras. Los comercios electr\u00f3nicos de vegetales y de productos de huerta en general siguen estando enfocados al comercio local tal y como cualquier fruter\u00eda, es inusual que un e-commerce de este tipo env\u00ede sus frutas y verduras m\u00e1s all\u00e1 de su provincia, y si lo hacen, se trata de un conjunto de agricultores sumados a un comercio electronico y se reparten a lo largo de todo el territorio. De esta manera, todos aquellos dedicados a este sector tienen su oportunidad de acercarse m\u00e1s a sus clientes, incrementar su facturaci\u00f3n en un mercado creciente y con escasa competencia.<\/p>\n\n

En Frutas Enguid hemos dado este peque\u00f1o paso con el objetivo de acercar los productos de la huerta de Mar\u00eda de Huerva a la ciudad de Zaragoza y a sus inmediaciones.<\/p>\n\n

\u00a0<\/p>\n\n

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Ver cestas<\/a><\/div>\n<\/div>\n\n

\u00a0<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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